The 2011 business year
Ivoclar Vivadent reports global growth
Swiss franc attenuates the results
Schaan, Liechtenstein – 5 April 2012
Ivoclar Vivadent completed the year 2011 with very good sales in global market regions and key product categories. However, the appreciation of the Swiss franc weakened the positive result, leading to a sales drop of 4%.
Total trade sales for the Ivoclar Vivadent Group increased 9% in 2011 measured in constant currency and -4% in actual Swiss francs reported sales. Worldwide sales totalled 633 million Swiss francs.
Double-digit growth in nearly all global markets
Ivoclar Vivadent continued its expansion strategy in 2011. The company opened new market headquarters in Mexico, Brazil, India and Saudi Arabia. New sales and marketing personnel were added in nearly all markets to support continued growth. In 2011 trade sales increased 4% in Europe, 10% in North America, 26% in Latin America, 18% in the Middle East and 16% in Asia. “Our investment in the best persons and optimized infrastructure in all markets enabled us to continue our very satisfying market growth,” said Robert Ganley, CEO of Ivoclar Vivadent AG. “Our strong local currency growth of 9% represents market share growth in all of our global markets,” said Ganley.
All-Ceramics as growth driver
The 2011 sales increases were earned in key product categories and product brands. Growth rates in All-Ceramics, Cementation, Adhesives and Equipment significantly exceeded the market growth. “Our innovation and brand strength continues to create opportunities for our customers,” said Mr Ganley.
The market continued to move from precious metal to high-esthetic and high-strength ceramics in 2011. Thus, the market-leading all-ceramic brand IPS e.max earned excellent growth based on its 10 years of published clinical studies, excellent clinical market success and long-lasting natural esthetics.
Swiss franc impact
The substantial appreciation of the Swiss franc against the euro and US dollar weakened the overall result reported in Swiss francs and eventually led to a sales drop of 4%. “We are focused on global market growth and have taken action to reduce the currency impact through expansion of market organizations, international production expansion and currency management tools,” said Ganley. “Our strategies are working and our customers are very satisfied with our products. These are excellent results even with a challenging currency situation”.
Growth expected for 2012
Ivoclar Vivadent expects growth in 2012 to exceed significantly the market growth. Planned new innovative product launches in All-Ceramics, Filling Materials, Cementation, Equipment and Adhesives will provide sales growth. In addition, the company plans to transform the existing marketing and sales offices in China and Russia into subsidiaries and open new sales offices and training centres in Turkey and the Ukraine as well as expand ceramic manufacturing in North America, equipment manufacturing in Austria and teeth production in the Philippines. “We continue to follow a clear vision and have great confidence in our innovation to support the growth of our customers,” said Mr Ganley. One aspect which Mr Ganley still sees as critical is the challenging economic environment, which might jeopardize the expected growth in local currency.
About Ivoclar Vivadent
Ivoclar Vivadent is a worldwide leading manufacturer of innovative material systems for quality esthetic dentistry. The company employs approx. 2500 people and operates in over 100 countries throughout the world. Ivoclar Vivadent is headquartered in Schaan, Principality of Liechtenstein.
IPS e.max® is a registered trademark of Ivoclar Vivadent AG.